The very first talks on uniting all the different events concerning Alto Adige Quality Food Products and the products with European designation of origin PGI & DOC started back in 2008. Come May 2011, the Gourmet Festival Alto Adige made its glamorous debut.

The aim of the Gourmet Festival Alto Adige is to be the only event showcasing all local produce, and to reimagine its brand and image. This will not only benefit the image of South Tyrolean produce, it will also streamline costs, media coverage and visibility in Italy and abroad.